Piroshky Piroshky
2021-2023

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Brand Identity

Digital Signage

Digital Menu

Print Menu

Branding, Packaging & Product Design

Merchandise

Novelty Socks

Our socks offer comfort in a standard athletic fit, with padded soles, compression around the foot, and a ribbed ankle that reaches mid-calf. 🧦 Giving you the perfect balance of comfort and style, and are just tall enough to show off your love for all things piroshky.

Phinn Plush

Meet Phinn the Salmon Piroshky plush, your delightful and huggable companion, ready to bring joy to your heart and warmth to your hands! This 9-inch plush toy is inspired by our beloved Piroshky Piroshky mascot. With Phinn by your side, experience the love and warmth of Piroshky Piroshky in the comfort of your own home.

Phinn Dog Toy

Meet Phinn Dog Toy, your furry friend’s new source of endless joy! Inspired by our beloved Piroshky Piroshky mascot, this 8-inch plush toy is designed for playtime and cuddles. With a soft body and sturdy base, it’s perfect for dogs of all breeds, sizes, and ages. Get ready for playtime adventures with Phinn by your side!

Marketing Assets,
Monthly Items & Promotions

Monthly Items

Promotional Assets

Social Media

Social Media Posts

Rich Media

Snapchat Filters

Video

Motion Elements

GIFs

Instagram Stickers

Press & Media

Mariners Year Book

Press Kit & Earned Media

Convention Center Location Signage
& Press Release

Strategy & Metrics

Strategy

Challenge: Strong digital visibility and continued audience growth in a competitive and fast-moving social environment.

Goal: Increase reach, strengthen audience growth, and improve performance through consistent, engaging marketing content.

Strategy: Supported a high-output social and marketing strategy using platform-specific content, creative execution, and ongoing performance review.

Execution: Created and managed digital content, contributed to campaign execution, tracked results, and helped maintain a strong brand presence across channels.

Outcome: Helped generate 8.9 million impressions and grew the audience by 4,800.

Metrics

About

  • Original location in Seattle’s Historic Pike Place Market. We have been serving our original recipes for over 30 years. Over time, we’ve grown from being a local favorite to a worldwide tourist destination.
  • Independently owned & operated since 1992, celebrated 30 years in business in 2022.
  • Designated as one of “The 20 Most Iconic Food Destinations Across America” by Smithsonian Magazine
  • Featured in Anthony Bourdain’s “No Reservations” on the Food Network and “The Zimmern List” with Andrew Zimmern on the Travel Channel.
  • Recent Press includes NPR, CNN, Fox News, Wired, The Seattle Times, USA Today, Bake Magazine, & Eater.
  • Work with local businesses like Tillamook Cheese, Field Roast, Ulis’s Famous Sausage,
  • Market Spice and Mondo & Sons butchers to support Seattle & Northwest Economies.
  • Environmentally friendly – Kitchen refuse is under 10% of waste. Use biodegradable packaging and shipping materials and reduce carbon footprint by working with local partners.
  • Free Local Delivery (Independent – No 3rd Party Apps)