Generated motion graphics and video assets for 5-8 monthly marketing promotions and campaigns. Utilized on internal digital billboards, external street signage, and social media. Each campaign required multiple formats: 5:4, 16:9, and 9:16. This was streamlined by generating templates with interchangeable elements in After Effects.

Challenge: Social growth across platforms while maintaining a consistent presence and increasing audience interest.

Goal: Expand audience size, improve overall performance across channels, and create content that supported continued brand visibility.

Strategy: Used a data-driven, cross-platform content approach focused on audience behavior, consistency, and platform-specific execution.

Execution: Managed social content workflows, created and published content, monitored performance, and refined strategy based on results.

Outcome: Added 2,732 net new followers, increasing the total cross-platform audience by 19.2% to 18,820. Accelerated social growth by 64.1% over the prior period, including gains of 240% on Twitter and 182% on LinkedIn. Drove audience growth across Facebook, Instagram, Twitter, and LinkedIn, with 2,277 new Facebook likes and 1,291 new Instagram followers.

Unified Branding: Standardized handles to @redwindcasino across all platforms, utilizing brand-specific hashtags and branding guide to strengthen brand identity.

Enhanced Security: Employed MFA and centralized logins, ensuring consistent security and ease of access.

Omnibrand Multichannel: Updated branding, business details, and scheduled content for consistency across all channels. 

Increased Engagement: Employed robust CRM and conducted audits to improve follower interactions and optimize posts, fostering greater audience engagement and improved reviews from a low rating.

Platform Diversification: Expanded the reach by launching a Snapchat channel and using Bitly for campaign tracking.

Automated workflows and Advertising: Automated review responses with Sprout Social, reduced response times, and optimized ad spending, saving $9,700, drafted ChatBot template.